I’m Jenni Lindefors – an advocate for equine wellbeing, an entrepreneur, and someone whose journey with horses has spanned nearly a lifetime. Originally from Helsinki and a world traveler by nature, my heart has always returned to where the horses are.

My connection with horses began at an early age, and since then, I’ve worked with them in one way or another. I studied business and hold a Diploma in Business and Administration, and along the way I’ve also gained experience in marketing, social media, the music and event industry, and elderly home care. Yet, it has always been the holistic care, management, and daily well-being of horses that has felt most natural to me.

To me, horses are not just a job – they are companions and teachers. Every horse deserves to be seen, heard, and cared for as an individual. I firmly believe that a horse’s health and wellbeing must always come first. It is built on a foundation of proper movement, daily turnout, a structured daily rhythm, and consistent, horse-friendly routines.